Brain On Auto-Pilot – How do you stop your brain from operating in auto-pilot mode?

Dateline: Saratoga, CA

Segment 1: Brain On Auto-Pilot

– The brain takes over even when the eyes are seeing something else
– Example: Riding on an escalator that is broken
– Make sure to turn the auto-pilot off when you are brainstorming

• Ignore the “voice”
• Ignore the “catch” or the hesitation
• Ignore the “editor”
• Ignore the “doubt”
• Ignore it all — you want a blank/open mind not on auto-pilot

Segment 2: Killer Question Of The Week

– What assumptions do we hold for our non-customers?
– What assumptions do we hold for countries/geographies where our products or service is NOT sold?

Segment 3: Closing Thought

“You can’t depend on your eyes when your imagination is out of focus”  Mark Twain

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