Insiders Guide To Decoding Silicon Valley
The Insider’s Guide helps entrepreneurs understand the what and how of building and scaling great companies and ways to successfully leverage the resources, capital and expertise of Silicon Valley. Our goal is to share the information and insights that will help you to build a more successful business, wherever you are.
Check out decodingsiliconvalley.com
Jon Baer is a senior executive who brings a unique perspective to the world of startups. He has been both a venture capitalist as well as the founder and CEO of two venture backed companies, eBoomerang, an enterprise software company which was sold in 2006 and Artificial Muscle, Inc., a spinout from Stanford Research Institute (SRI). As a principal and founder of Threshold Ventures, Jon works with companies around the world, serving as an advisor/mentor, working on specific projects and when appropriate, taking on interim operating roles. He has worked with a wide range of software, telephony, hardware and services businesses. Earlier in his career Jon was a General Partner at Oscco Ventures, a Sand Hill Road early-stage venture capital firm which was one of the pioneering firms in Silicon Valley. He has invested in a range of companies including Landec, Peerless Systems, and Coinstar.
Michelle E. Messina is serial entrepreneur who brings strong sales, marketing, and business development skills to startups everywhere. She pioneered the Silicon Valley best practices training of startups in 2004 and has worked in more than 35 countries. Michelle believes that being an entrepreneur is the hardest thing you’ll ever enjoy doing.
A listener (Chris) sent in an email with a series of question on what are the career opportunities in innovation and creativity if you are someone who is not technical.
I decided to dedicate this show to answer the following questions from Chris' email:
- I would like to hear your thoughts on what opportunities (careers and fields) are available in the “innovation space”, for those of us who are not STEM grads or lawyers.
- It seems to me, that we are still largely in an ecosystem where credentialism and hard skills reign; where innovative/creative skills are ancillary. What are your thoughts?
Do you think these types of skill-sets (creativity/innovation etc.) are rewarded more in the entrepreneurship/consulting space, rather
than in any particular career?
For example, I enjoy everything concerning creativity techniques, problem identification, developing new things, solving problems etc. I am unclear, how any of these skills directly translate to a any one career in today's world; even though we are supposedly in the creative economy.
Any expert on the driving forces behind organizational innovation will tell you that leadership is one of the most important. In fact, I’ve discovered it to be one of the 7 Immutable Laws of Innovation, and a necessity for any institution looking to prioritize leadership.
But becoming an effective innovation leader is about more than just understanding the keys of innovation leadership. If you’re trying to improve your innovation leadership skills, there are several questions you can ask yourself to see where you stand and how you are impacting your organization.
LISNR is a high frequency, inaudible technology; a new communication protocol that sends data over audio. It is a digital sound file that turns any speaker or piece of media into a beacon, working seamlessly across physical and digital spaces more effectively than all current solutions in the marketplace, most notably Bluetooth and traditional ACR.
Our present business model targets content creators and brands, providing them a distribution platform for mobile that delivers unparalleled second screen experiences and proximity based messaging via the smart tones’ identification and triggering capabilities. LISNR aims to eventually be a technology standard for user authentication, peer-to-peer communication, and secure data transfer for connected devices in the evolving internet of things.
Listen to Rodney Williams interview “A Path To Entrepreneurial Success That Went Through Diapers S12 Ep20“
Aaron Walker is, without question, a veteran entrepreneur. Starting his first business at 18, and selling to a Fortune 500 company nine short years later, demonstrates Aaron’s passion for success. Unwilling to rest on past success alone, Aaron started, bought, and sold eight successful companies over the past 38 years. Having a strong desire for personal development has kept Aaron in a weekly mastermind group for more than a decade with Dave Ramsey, Dan Miller, Ken Abraham, and seven other notable Nashvillians. Aaron has enjoyed a 36-year marriage with his beautiful wife, Robin. Today, Aaron spends the majority of his time helping men grow in Success and Significance as President and Founder of View from the Top, a premier life and business coaching resource.
You can read more about Aaron at: viewfromthetop.com
Show Guest: Seth Taylor
As the founder of Stotion, Seth Taylor has championed a powerful approach to design thinking and strategy. He demonstrates expertise in all things design, and a robust comprehension of business strategy, technology, web development, and behavioral psychology. His personal philosophy is that any project, big or small, can be made great. His unique approach has proven valuable to billion dollar companies such as Google, Samsung and AmericanExpress. Seth’s work has garnered awards from AIGA and his custom fonts and imagery have been licensed by A&E Television Networks, Major League Baseball, MSP-C, and others. Seth is the creator of fontlines.com. For fun, he likes to collect entomological treasures, sleep outdoors, play with and mentor his kids, learn about biomimicry, and mountain bike.
Listen to Seth Taylor's interview “Innovating Design And The Changing Role of Designers S12 Ep17“