Get Focused On Your Search For Breakthrough Innovations

Creativity In A Box -- The Killer Questions Card Deck

Segment 1: Having A Focus For Your Innovation Search

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Where to focus?

  • Moving into new competitive arenas
  • Expansion into new geographies
  • Improvement in industry structure
  • Innovation in value delivery system
  • Innovation in products and services
  • New or existing customers

What customer segments that should be the focus of the innovation?

  • YUPPIES
  • YUFFIES
  • MOBY/DOBY
  • WOOFS
  • SKIPPIES
  • “Sandwichers”

Listen to the podcast to hear the definitions of the above segments.

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