Innovating to win in the ‘experience economy’

Creativity In A Box -- The Killer Questions Card Deck

Topic: How to innovate in order to win in the ‘experience economy’
Intro: Given the shift from ‘product focus’ to ‘experience focus’, how should a company think about the experience model (compared to overall value chain of – commodities, goods, services, experience). What comes after experience?
Enjoy …..

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