Killer Questions – How does the quality of the question improve the quality of the idea?

Creativity In A Box -- The Killer Questions Card Deck


I just posted a new podcast titled “Killer Questions”. The basic precept is that the difference between “good ideas” and “great ideas” is in the quality of the questions being asked. Rather than asking the typical “brainstorming” questions such as:

  • Come up with a new product that will generate xxx in 3 years
  • Build a better x
  • Make x more flexible

Ask “non-typical” question such as:

  • -What happens when x does y
  • -What if the opposite were true ….

Order Your Killer Questions Card Deck

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