Prioritizing Your Ideas

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Segment 1: Prioritizing Your Ideas

  1. – Rank your ideas by scoring them against the 5 Key Question
  2. – Assign an estiamte of when the idea will become a product
    • 3 timeline buckets (example: 1-2 yrs, 3-5 yrs, +5 yrs)
    • If on the border, round up!
  3. – Rank order the ideas based on their score (first step) within each timeline bucket
    • Forces you to spread the risk and rank ideas in each risk catagory (e.g. time)
    • Challenges you to ensure you have ideas in each bucket
  4. – Within each bucket, review to ensure:
    • Ideas are aligned with current and emerging trends
    • Ensure you will have a contribution to make (align with big “R” research)
  5. It’s all about execution

Segment 2: Killer Questions Of The Week

Can you execute against the best ideas?

  1. Do we have the structural attributes to be a shaper?
  2. Can we get our groups excitied?
  3. Will senior management support it?

Segment 3: Closing Thought

“It is common sense to take a method and try it.  If it fails, admit it frankly and try another.  But above all, try something.”  Franklin D. Roosevelt

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