Catching the AI Wave: Content Management Innovation S14 Ep20

Creativity In A Box -- The Killer Questions Card Deck

From my shows on this year’s CES, you’ll know I’m leery of Artificial Intelligence (AI) and the many companies touting it.  On the flip side, I have also featured some interesting ventures into AI.  When I heard that Box was delving into AI, I had to learn more.  In this show, hear how Box’s content management innovation increases the value of content stored.

content management innovation

Can Awesome Get Better?

Box offers cloud content and file sharing for businesses large and small.  This company has a solid reputation and millions of users. I have used Box since the inception of my Killer Innovations show.  Through Box, I also worked with my editor, publisher, and fact checkers on my book, Beyond the Obvious.  Before that, my team at HP used Box.  I’m definitely a fan. But how can AI be applied to content sitting in a cloud?  Today Jeetu Patel, Box Chief Product Officer, shares how AI is changing the value of content in Box.  This company is developing smarter ways to manage their customers’ critical asset – their content.

The Megatrend Tailwind

Jeetu watches the megatrends.  He’s seen three megatrends impacting our world.  Two, the cloud and the mobile revolution – have had profound effects on how we all do business.  Jeetu sees AI as the tailwind powering the next wave of innovation. Riding this wave, Box goes beyond merely a repository of content.  Through content management innovation, Box brings value to the content their customers entrust them with. Machine learning organizes and tags the content.  In a complex world, things just got simpler. Content residing in Box becomes worth more inside the Box platform than outside it.

Help!  I Can’t Find …

Box’s customer content is doubling every 12 – 14 months.  The exponential growth of content is overwhelming. It can make finding any particular bit of data time consuming.  With this customer problem in mind, Box has introduced AI machine learning to their platform. Box Skills, launched last year, uses sophisticated tagging mechanisms to label, classify and transcribe content.  This content management innovation enables quick, precise retrieval of objects and text within content files.  Machine learning integrated into Box offers facial and voice recognition, topic deduction and sentiment analysis.  Not only does this increase efficiency, but also use cases.

Connecting the Content

Box Skills has made content search easier.  But Box Graph enhances content, making connections.  This content management innovation recognizes relationships in content and among users.  With this intelligence, Box Graph makes recommendations in such areas as security, compliance and workflow.  

Sustaining Innovation

How does Box continue to innovate and build its customer base from small businesses to Fortune 500s?  Jeetu gives two secrets to Box’s success.

  1. Keep team’s small – 8 to 10 people
  2. Scarcity is your friend.  Limit resources to focus the team on the task.

Interested in learning more about Box and its content management innovation?  Go to box.com.  

If you’re in the Bay area August 29 & 30, come to BoxWorks an annual event hosted by Box.

Five Minutes to New Ideas

Seeing the value in something considered worthless can make all the difference. To make game changing innovations, you have to deconstruct your assumptions about what has value and what doesn’t. I did this as an executive at the telecom Telligent in 1997. My discovery allowed us to stand out in a crowd of competitors. Listen to Five Minutes to New Ideas. I hope it inspires you to come up with your own game changer.

 

We’re getting ready to head out on travel in the Mobile Studio.  We're looking for innovators in non-obvious industries and non-obvious locations.  Fin Gourmet Foods in Paducah, Kentucky kicked off this theme.  If you have a company or location doing really interesting innovation, drop me a note.  We’d love to see if we can come by with the Mobile Studio and do a broadcast.  Between now and the end of the year, we’ll be focusing east of the Mississippi.  After the first of the new year, we’ll be focusing west of the Mississippi.

 

  • Find out about my book, Beyond the Obvious, at beyondtheobvious.com.  Get a copy through Amazon or wherever you get your books.
  • Pay it forward.  When I wanted to repay my mentor for his investment in my career, he told me to pay it forward.  Help me pay it forward. Give us a rating where you get your podcast. Help spread the word. Tell others about the show.  
  • Be part of the conversation between the shows.  I hang out at The Innovators Community on Slack.  This private community of vetted innovators helps each other succeed.

 

The Killer Innovations podcast is produced by The Innovators Network.


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