Cost Benefit Analysis of Innovations

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Dateline: Cupertino, CA and Albuquerque, NM
Segment 1: Cost Benefit Analysis
– What are the ‘costs’ for using your product/service?
– What are the ‘benefits’ to your user?
– Validate by observation
Segment 2: Observations from Listeners
– What ‘jar’ have you put yourself in?
Segment 3: Killer Question of the Week
Segment 4: Listener Question

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