Ethnography and Life Caching

Dateline: Amsterdam
Segment 1: Using ethnography to identify ideas from your customers
– Develop holistic view of the customer needs (e.g. transportation)
– Expose and record “tribal knowledge” (things that people do automatically)
– Identify customer frustrations and areas or less than optimal efficiency.
Segment 2: Weak Signals – Life Caching
Segment 3: Killer Question of the Week

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