Today’s guest is one who I met a few years ago at the Consumer Electronics Show (CES). Albert Zeeman is the Director of Marketing Services at GBO Innovations Makers and is an editor for the GadgetGear tech blog from the Netherlands. On today’s show, we will discuss his perspective on the changing innovation landscape.
Governments at CES
With all the changes with the companies at CES, what have you seen? Albert says he’s seen a lot of changes in his 16 years attending CES. I’ve seen different trends from Apple products such as the iPad to different flying cars and drones. Most notably, there have been several policymakers in attendance at the show recently. People from the EU, the U.S Department of Energy, and some state secretaries of European countries have attended. Countries are sending different people to CES to promote themselves. Why is this trend arising? Because government policies have been struggling to keep up with the rate of the changing innovation. AI has been growing and continues to be a hot topic these days. While the government can’t regulate everything, the question of whether there should be some ethical principles plugged into AI continues to resurface.
Change at CES
With all the new innovative products, have you noticed anything that isn’t at CES anymore? A lot of technology has moved in, and design products have moved out, an ever changing innovation cycle. Everything is becoming touch screen and interactive. Another thing that disappeared has been companies making mounts for TVs. There used to be thirty or forty of them, but now there are just three. Audio headphones were also huge, but now its wireless earbuds such as the Apple AirPods.
Startups at CES
At Eureka Park of CES, there are a ton of different companies. Albert says that Eureka Park is filled with diverse startups eagerly looking for investments. A lot of these companies think they have the best idea and are going to win investments with it. In reality, a good idea in and of itself does not win anything. Proper timing, execution, and focus are the keys to a successful startup. Many startups make the mistake of having one target market. Albert says that startups should redefine their target market strategy to three or four target audiences.
Albert said that there had been a lot of new medical startups at CES. One product I saw measured stress level from something added to the wristband on a watch. Medical devices always have been interesting to me since I oversaw accessibility technologies creating products for those visually impaired or deaf while at HP. Albert says he’s seen a lot of hearing aid devices at CES this year.
About Our Guest: Albert Zeeman
Albert Zeeman is a certified marketing and IT specialist who has worked on various innovative products throughout his career. Albert is the author of the book “Marketingplan Today,” which details his proprietary method for developing a marketing plan in 1 hour. Currently, Albert is the Director of Marketing Services at GBO Innovations Makers and is an editor for the GadgetGear tech blog.
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To learn more about the changing innovation landscape, listen to this week's show: Global Perspective on Changing Innovation Landscape.