I just posted a new podcast titled “Killer Questions”. The basic precept is that the difference between “good ideas” and “great ideas” is in the quality of the questions being asked. Rather than asking the typical “brainstorming” questions such as:
- Come up with a new product that will generate xxx in 3 years
- Build a better x
- Make x more flexible
Ask “non-typical” question such as:
- -What happens when x does y
- -What if the opposite were true ….