Measuring Structured Innovation & Applying Killer Questions

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Dateline: Washington, D.C.
Segement 1: Measuring Structured Innovation
– # of ideas
– # of proof of concepts
– # of customer tials
– # reaching commercial launch
– revenue within 90 and 180 days of launch
– % of revenue from “new” products/services (within the doubling rule for the industry)
– % of margin from “new” products/services (within the doubling rule for the industry)
Segment 2: Applying Killer Questions
The story of Alonzo and Duncan and how they went from a single idea into creating a multi-billion dollar enterprise.
Segment 3: Killer Question of the Week

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