Today’s show is unique. I recorded it as I drove back to Denver from an annual event in Keystone, Colorado. The event centers around what’s coming in the next three to eight years in technology and innovation. So, sit back and enjoy the ride as I share my thoughts on innovation and the near future.
Pondering AI and Ethics
I delivered two keynotes at the event. During one, I got a question about Artificial Intelligence. To be specific, did I agree or disagree with what other tech leaders were saying about AI. This prompted a lively talk during the keynote and afterwards. The discourse kept me mulling over thoughts on innovation, AI and the future.
We’ve featured some shows this year that touch on the use of AI. Recently, the Box Chief Product Officer shared how Box is using AI for content management. Earlier in the year, Microsoft’s Corporate VP for AI, Steve Guggenheimer, gave insight into applying AI for innovative solutions.
Yet, some have negative views on AI and where it could lead. They preach a doomsday message – job losses, robots taking over. Where am I in this spectrum? In my response to the question, one of my points was to consider ethical innovation. The innovation doesn’t matter. People can innovate for good or evil. What we need to think about is how we define ethical innovation. Are there innovations that should not be made for ethical reasons? And we must consider the unintended consequences of innovations.
I don’t have all the answers. But the conversation should continue. Innovators must ponder, discuss, and debate the ethics. I’m interested in your thoughts on ethical innovation. Hop on over to Killer Innovations, look at the show notes, and post your comments. Let’s raise the visibility. If we in the innovation game don’t address this now, there could be greater issues and dire effects in the future.
Keeping up with the Pace of Innovation
Continuing my thoughts on innovation is another topic. The pace of innovation and absorption. As the pace of innovation increases, it impacts industries. It especially affects those dependent on ecosystems. The window to develop innovation, bring it to market and get a return on investment is short. As the cycle concludes, the next round of innovation pushes forward. Customers can’t always keep up with the pace. Absorption becomes an issue.
How do you synchronize it? How do you mesh the creation of innovation with the customers’ ability to implement? And is it worth it to the customer to keep up with the constant influx of innovations?
The Near Future
One of the highlights of the event is the premiere of the latest in the vision video series The Near Future. We’ve been doing this since 2016 at CableLabs. I’ve worked on vision videos most of my career. During my tenure at HP, I made a series of six vision videos. One influential video was Roku Reward – The Future of AR Gaming produced in 2006. It became a popular pitch lead in for entrepreneurs. The video predates iTunes, connectivity, and mobile apps. It’s a precursor to the now popular Pokémon Go. At the time Roku Reward was made, we were anticipating this technology would arrive within eight years. It actually took ten, but the vision was there.
The intent of The Near Future series is to create a visual on innovations in everyday life three to eight years out. The 2016 film, called The Near Future: Bring It On, opens up a window into what the future looks like in a home with ultra-high-speed bandwidth. In 2017, the video The Near Future: A Better Place, featured Rance Howard, actor and father of director Ron Howard. This video gives a glimpse of the future for older adults. It shows how innovation can enable independent living, mobility and immediate access to healthcare.
Last week we premiered The Near Future: Ready for Anything. It takes a look at education of the future. From a virtual chemistry lab to connecting students globally, see how the next generation will learn in the near future.
Vision videos are a great way to tell your product’s story. If you’d like to do a vision video, reach out. I could give advice, guidance, and make introductions to help bring your story to life.
Thanks for joining me as I share my thoughts on innovation. I would love to get your comments on any of the topics mentioned and start the dialogue. Leave your comments after the show notes at Killer Innovations.
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Price is king. Build ‘em cheap stack ‘em high. It’s practically the motto for most segments of the tech industry. It’s a core assumption about what the majority of customers want. But that assumption is not always true. Take the sales of the HP DreamScreen in India, for example. Value sometimes outweighs price in a customer’s decision. If the value the product brings to lives justifies the cost, they will go to the ends of the earth to find a way to make that purchase. Price and value are not the same thing
Five Minutes to New Ideas
Listen to Five Minutes to New Ideas for more on customer perceptions and innovative ways to bring value at the right price.