I'm not sure how many people would up and quit google and sell their house to fund an innovation. On top of that, the idea was in an area that many say had no room for new innovation. A very typical innovation antibody response to this persons idea.
Many innovations that go on to become market leaders are the result of the innovators own personal frustrations. For Renee, that frustration came from wanting a better way to search and find audio content that allowed her to stay up with everything going on.
While many believe that world does NOT need yet another podcast application, Renee believed that allowing for audio keyword search was one such innovation that others would find helpful.
I was one of those people. While I've tried just about every podcast app going back almost 14 years, CastBox did create something unique.
Innovation Through Sacrifice
What are you willing to do to take your idea and create the product or service you envisioned? Some will use some of their savings or maybe even borrow from a few credits cards. Few will go the levels Renee has done. In her case, she quit the ultimate job with Google and sold her house to fund what became CastBox.
That is true sacrifice to fulfill a vision.
About Renee Wang:
Renee Wang started her technical career working for Google. Her passion for listening to spoken audio led her to asking the questions, “why can't I search for keywords in audio?.” This simple question led her down the path of finding a solution to this obvious question.
Renee quit her job and sold her house to launch CastBox. What is it? It's a global audio platform pioneering in-audio search and delivering contextual recommendations to listeners of podcasts, on-demand radio and audiobooks.