Innovating A Brand: The Do’s Don’ts and Pitfalls

[social align=”center”] When someone says innovation, most default to products or services but innovation can be applied to anything. In this weeks, show, we will take a look at innovating a brand. Our guest, Michael Mendenhall, will share his thoughts and experience in successful brand innovation. This Weeks Guest: Michael Mendenhall – CMO for Flextronics […]

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Interview with Michael Mendenhall on Brand Innovation

Michael Mendenhall appeared on the Oct 11, 2015 show Michael is the Chief Marketing and Chief Communications Officer at Flextronics. Previously, he served as the Chief Marketing & Communications Officer and Executive Vice President of Fusion-io, Inc. From 2007 through 2011, he served as Global Chief Marketing Officer and Senior Vice President at Hewlett Packard. where his organization […]

Michael Mendenhall - Flextronics CMO