For anyone in or wanting to be in the creative field (actually just about any intelligent individual) this podcast is a must. Well formatted show, a highly knowledgeable host, and invaluable information is what makes this show tick. I downloaded a couple episodes and was immediately hooked. The subjects are almost always varied, but yet on point to the theme of innovating, creating, and bringing those products and ideas to market in a very competitive world. I appreciate such a competent individual providing this great content and information.    fokuss